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Latest Book: Miseducation of the Student Athlete

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The Miseducation of the Student Athlete How to Fix College Sport
by Kenneth L. Shropshire and Collin D. Williams, Jr.

The student-athlete’s life: practice, gym, weight room, film review, repeat. Simply put, sports come first. Academics is a distant second.

As the revenues generated by big-time college sports continue to skyrocket, virtually all of the debate involves whether (and how much) student-athletes should be paid for play. Kenneth L. Shropshire and Collin D. Williams, Jr., argue that “student” has to come first in student-athlete: the focus should be on prioritizing a meaningful education.

In The Miseducation of the Student Athlete: How to Fix College Sports, Shropshire and Williams draw on new research to reveal that it has become increasingly difficult for college athletes to balance school and sports, much less a social life, leading to serious economic, professional, and emotional consequences for young people. Given that fewer than 2% of all college men’s basketball and football players will play at the professional level, the other 98% of student-athletes must be prepared to find and perform well in jobs outside of their respective field of play.

In this bold call to action, Shropshire and Williams explain how we got here and what can be done about it. They lay out The Student-Athlete Manifesto, a roadmap to increase the likelihood that student-athletes can succeed both on and off the field. They also offer a Meaningful Degree Model, which ensures education pays for everyone, along with stories of success that show it is possible to be both a student and an athlete.

A critical read for student-athletes, sports leadership, policy makers, and anyone who loves college sports, The Miseducation of the Student Athlete has the potential to disrupt college sport and create lasting change.


Sport Matters by Kenneth Shropshire  


Shropshire’s blend of legal and business consulting clients have included the National Football League and Major League Baseball.

His legal work has also included contract negotiations for sports related matters with an emphasis on executive contracts.  He also works extensively with sports entrepreneurs ranging from an entity focused on cutting-edge scouting for hockey to the representation of the creator of a new sports league.


In addition to Sports Matters, he is the author of eleven books including, Negotiate Like the Pros: A Top Sports Negotiator’s Lessons for Making Deals, Building Relationships and Getting What You Want, The Business of Sports and Being Sugar Ray: The Life of America’s Greatest Boxer and First Celebrity Athlete. His works include the foundational books, In Black and White: Race and Sports in America, and The Business of Sports Agents. Related to these works Shropshire has provided commentary for a number of media outlets including Nightline, CNN, the New York Times, USA Today, The Wall Street Journal, National Public Radio and Sports Illustrated.

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For over thirty years Kenneth L. Shropshire has been a professor at the Wharton School of the University of Pennsylvania and the Faculty Director of its Wharton Sports Business Initiative. He served as Chairman of the School’s Legal Studies and Business Ethics department from 2000-2005. Shropshire joined the Wharton faculty in 1986 and specializes in sports business and law, sports and social impact, and negotiations. At Wharton among other things, he is researching antitrust issues, contracts, negotiation and dispute resolution, sports law, and the sports industry. His current research focuses on sport and social impact. He is particularly interested in how sport has been used to impact social conditions in the United States and around the globe. This research has taken him frequently to South Africa, where he focuses on the Royal Bafokeng Nation as well as Brazil and Jamaica.

When the NFL sought to revive its Career Symposium Shropshire assisted them in hosting the event at Wharton. This after leading the Business Management and Entrepreneurial Program for NFL players at Wharton since 2004.

Effective July 1, 2017, he is Wharton Endowed Professor Emeritus and also becomes the CEO of the Global Sport Institute and the Adidas Distinguished Professor of Global Sport at Arizona State University. For more on this click here.



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Kenneth Shropshire’s consulting roles have included a wide variety of projects including work for the NCAA, National Football League, Major League Baseball and the United States Olympic Committee. In 2000 the mayor of Philadelphia appointed Shropshire to chair Philadelphia’s stadium site selection committee and later, projects focused on future Philadelphia bids for the Olympic Games. He has also served since 2004 as the Academic Director of Wharton’s Business Management and Entrepreneurship Program for NFL players focusing on their transition away from the game.  He is experienced as an arbitrator in sports related matters. Issues have included disputes regarding employment, agents, payments and eligibility. He has served as an arbitrator for the NFLPA and USATF.

Contact Me For Negotiation Training, Consulting and Media and Speaking Engagements »

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Speaker & Media

Delivering speeches and presentations to student bodies, businesses, events, and media, Kenneth L. Shropshire covers a broad range of topics relating to Sports, Sports Law, Sports Economics and Business, Collegiate Issues, Politics, and much more. Kenneth has made appearances on CNN, ESPN,  FOX, ABC World News Tonight, WHYY Radio, Good Day Philadelphia, ABC Nightline, NFL Films, and more. He has also spoken at Harvard Law School, Stanford University, The Ohio State Bar Association, New York Lawyers Association, American Bar Association, London Business School, University of Southern California, and more. If you would like to have Shropshire make an appearance at your business, school, association, or make a media appearance, please contact him via the form at the bottom of this website.

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About Kenneth

Kenneth L. Shropshire, the David W. Hauck Professor at the Wharton School of the University of Pennsylvania, is the author of several award-winning books such as The Business of Sports, The Business of Sports Agents, The Sports Franchise Game, In Black and White, Sports and the Law, and Basketball Jones. His expert views have been presented in Wall Street Journal, Sports Illustrated, National Public Radio, and Nightline. A Stanford and Columbia Law graduate, Shropshire previously worked in private law practice and as an executive with the LA Olympic Organizing Committee. He is also the Director of the Wharton Sports Business Initiative.

He also serves on the board of directors of Moelis and Company, USA Volleyball, and the Ross Initiative in Sports for Equality.

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