| Ten key elements for those involved
in stadium and arena construction decision making: - Combined
basketball and hockey arenas get the most use and have the potential, if
integrated properly, to create pre and post-event consumer activity in
the surrounding area, compared with other sports facilities.
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Baseball parks, which host at least 81 home games per year, have also
served as successful vehicles for generating consumer activity within
cities.
- Football
stadiums, which require more land and may host as few as eight home games per
year, tend to generate less frequent activity. However, usage is often underestimated.
With a college team, a professional soccer franchise and other events sharing
the venue with a professional franchise, stadiums may host upwards of forty events
per year. The irony is that NFL franchises are generally better financially situated
to pay for these projects than are Major League Baseball franchises.
- Multipurpose
football/baseball facilities are attractive from the construction-cost perspective
but user-friendly designs are a problem, and arguably, do not exist. This is evidenced
by the longstanding dissatisfaction of fans of the cookie cutter stadiums of
the 1970's such as the old Veterans Stadium in Philadelphia.
- Location,
preferably downtown, does matter. Whatever pre and post-game spending
does occur, probably occurs near the venue. The return on a downtown
location must be measured against the higher land acquisition costs.
- The most successful projects will be just
a part of a city's broader development plans. Development will not necessarily
come to the venue.
- Accessibility by public transportation, limiting parking
and promoting foot traffic, is key. This must be measured against parking revenues
that will be lost if fans are discouraged from driving.
- Concessions should
be made to city dwellers residing adjacent to facilities. This goes beyond the
basics of handling parking, traffic and trash. The key is to insure that some
direct benefits are provided to those taking on the burden of hosting a facility in their
neighborhood.
- There exists a difficult to measure psychic benefit to a
city that gains or retains a sports franchise. Don't bother trying to place a
monetary value on this benefit. Additionally, not every individual in the city receives
it.
- If a city cannot afford a sports facility project and private funds
are not forthcoming, the facility should not be built with public dollars.
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